Educational and Empowering WordPress Website for Fertility Health Coach

 

Krystal Kirton

 

Krystal Kirton empowers and educates women on their fertility journey with deep expertise and heartfelt guidance. After solely running her business through Instagram, Krystal was ready to invest in building a robust digital presence. However, her initial DIY website failed to reflect the depth of her knowledge and the breadth of her services, presenting a significant barrier to connecting with potential clients.

 
Before teaming up with Kayte, my business relied heavily on Instagram for leads, and I had a website that I wasn’t particularly proud of. It didn’t mirror the professionalism I strive for in my services. I was only seeing mediocre results, with little to no organic traffic. But after launching my new website, the change has been night and day.

I now feel 100% proud of my online presence. It’s user-friendly, and I’m confident that it won’t lead potential customers astray. The biggest win? Gaining the confidence to share my website broadly, and actually receiving a lead through Google, which was previously unheard of for me. While it’s still early days, I’m optimistic about the growth and opportunities that lie ahead. For anyone contemplating working with Kayte, my advice is simple: Go for it! She’s fantastic and truly brings your vision to life. My experience was top-notch from start to finish. Thanks to Kayte, I’m not just hopeful for a future with more diverse lead sources; I’m excited for it!
— Krystal Kirton
 

Before KGC Website Elevation

After KGC Website Elevation

After KGC Website Elevation

Before KGC Website Elevation


Challenges & Goals:

 

Challenge: An unprofessional DIY website with disjointed branding, making it difficult for visitors to understand Krystal's services and expertise.

Goal: To overhaul Krystal's digital presence, aligning her website and brand with the transformative nature of her coaching, thus enhancing client engagement and service inquiries.

 

My Approach:

 

Our collaboration focused on leveraging Krystal's unique value as a Fertility Health Coach to develop a brand and website that truly resonates:

  • Brand Revitalization: Crafting a cohesive brand identity with custom graphics and a cleaner design to accurately convey Krystal's professional expertise and nurturing approach.

  • Engaging Website Redesign: Developing a WordPress site featuring compelling sales pages and user-friendly navigation, making it easy for visitors to explore Krystal's offerings and reach out for her services.

 

Transformation and Impact:

 

The reimagined digital platform has propelled Krystal's business to new heights:

  • A steady stream of 200+ unique monthly visitors showcasing the site's appeal and effectiveness.

  • Increased inquiries through Google, highlighting improved SEO and online visibility.

  • Krystal now proudly directs potential clients to her website, confident in her services' professional and engaging representation.

 

Reflection & Takeaways:

 

Working with Krystal on enhancing her digital footprint was incredibly rewarding. Her expertise in fertility coaching and her dedication to her clients made this project deeply meaningful. I’m grateful for her trust and excited about the significant impact the new website has had on her ability to reach and help more women. It’s been a privilege to help amplify her voice and witness the growth of her practice.

 

Ready to Empower and Educate Online?

 

Send me a message, and we’ll chat about how we can transform your vision into a vibrant digital presence that stands out and connects with your audience.

Kayte Gyles

Writer, web designer & marketing expert, I create one-of-a-kind web designs & creative content specialized for you.

Together, we will create intentional designs tailor-made to support your business & clients.

https://www.kaytegylescreative.com
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