Dynamic and Creative ShowIt Website for Elle.Social
Elle.Social
Elle, a celebrated Instagram coach, needed a website to expand her reach beyond social media. Our goal was to create a digital platform that reflects her vibrant personality and professional expertise. The result is a custom ShowIt website that captures Elle’s essence and strategically showcases her services to a broader audience.
“Working with Kayte has been one of the most enjoyable client experiences I’ve ever had. After working with her twice (she nailed my website, so I hired her again to create new landing pages for me), I loved that Kayte made a process that I knew nothing about so simple. She was organized, knowledgeable, and understanding of everything from copywriting to functionality.
What impressed me the most was how quickly Kayte would get things done, and it was always to a high standard. I’ve never created a website before, so I went into our project with a lot of ideas and what I wanted the outcome to be, but no knowledge of how to actually get it done. Kayte welcomed all my notes and created magic at such an impressive speed. No change was too big or too small, and Kayte systematically ensured every button, link, and form was working correctly.
As an Instagram Coach who’s run her entire business on Instagram for the past 4 years, it was a big deal for me to finally launch a website. I worked my way around needing one for so long, but as soon as I met Kayte, I knew she was the web designer I trusted to get it done.
If you’re looking for a friendly, trustworthy web designer, I can’t recommend Kayte enough! She’s my go-to for all my web pages going forwards.”
Challenges & Goals:
Initial Challenge: Running a successful coaching business on Instagram alone, without a dedicated website to house and expand her brand and high-ticket offerings.
Primary Goal: To create a ShowIt website that mirrors the strength of Elle’s existing brand, providing a platform to comprehensively present her services and increase client engagement.
My Approach:
Our strategy emphasized the seamless integration of Elle’s strong brand identity into a beautifully designed website:
Custom Website Design: Building a bespoke ShowIt site that reflects Elle’s brand aesthetics, ensuring a cohesive user experience from Instagram to website.
Brand Extension: Incorporating Elle’s vibrant branding into every aspect of the site, from visuals to content, enhancing brand consistency and recognition.
Transformation and Impact:
The new website has significantly amplified Elle's digital footprint:
Dramatic Increase in Traffic: The site now attracts over 12k+ visits in the past year alone, averaging more than 1,000 visits monthly. This surge in traffic reflects the website's effectiveness in drawing interest and engaging Elle’s target audience.
Enhanced Online Engagement: Direct profile clicks from Instagram to the website showed impressive engagement, with months seeing up to 866 clicks, showcasing the seamless integration between her social media presence and the website.
Substantial Sales Growth: The website significantly boosted Elle's sales, with notable achievements and sales in a single month, evidencing the website's role in converting visitors into paying customers.
Reflection & Takeaways:
Working with Elle on her ShowIt website was a highlight of my business so far. Elle’s vibrant personality and clear vision made the process smooth and so much fun. I’m immensely grateful for her trust in my abilities to extend her brand into the digital realm. It was rewarding to see how the new website could so effectively mirror the strength of her Instagram presence and help her reach even greater heights with her already booming business. Watching Elle's brand flourish online and knowing the site plays a crucial role in her ongoing success is a vivid reminder of why I love doing what I do.
Need to Extend Your Brand’s Reach?
Let’s create a seamless website that continues the conversation from your Instagram to a broader digital audience.
