Vibrant and Inviting E-Commerce Shopify Website for Health and Wellness Advocate
glowrising
Paige, a dedicated health advocate and scrunchie designer behind glowrising, sought to spread her message of wellness and sell her unique line of custom scrunchies. Starting from scratch, Paige faced the daunting task of creating a brand and an online shop without any prior experience. Recognizing the need to share her passion effectively and commercially, we collaborated to develop a brand and e-commerce platform that would resonate with her audience.
“Before working with Kayte, my business felt like a step with ten additional ones, full of overwhelm, anxiety, and misalignment. Burnouts and disconnection were my constants. But then, in a twist of fate, my sister reached out to Kayte, knowing I couldn’t—the transformation since has been profound. With Kayte, I found my spark, saw a world of abundance, and felt seen, supported, and nourished in every way. My once jumbled brand now feels like a realm built by my soul, capturing its true essence. With a new logo I adore, I’m confident and ready to serve my clients. It’s a full-circle journey – from chaos to clarity, from scarcity to abundance. To anyone on the fence, trust in Kayte. She offers more than just branding; she provides a clear, tailored system that allows your business to support you rather than deplete you. With Kayte, you’ll move from feeling drained to being empowered– positioning your business and brand for success!”
Challenges & Goals:
Paige needed to build a brand from the ground up, aiming to create a significant online presence that translates her passion into a profitable business.
My Approach:
Understanding Paige's vision, we embarked on:
Brand Development: Establishing a strong, cohesive brand identity that aligns with Paige's vision for health and wellness.
Logo Design: Creating memorable logos that effectively represent Paige's brand and offerings.
E-commerce Setup: Building an intuitive Shopify store to showcase and sell Paige's scrunchies and services.
Copywriting: Writing all website copy to ensure Paige's message was engaging, clear, and aligned with her brand voice.
Transformation and Impact:
Successful Launch: Launched with a bang, reaching nearly 2,000 annual visitors and seeing significant sales growth.
Brand Loyalty: Paige has built a loyal customer base, thanks to her authentic and engaging brand presence.
Reflection & Takeaways:
Working with Paige on creating glowrising was such a great experience. Her passion for wellness and her vision for a unique brand made the project so much fun! I’m thankful for her trust and really proud of what we’ve achieved together. Seeing her thrive and expand her reach has been one of the most rewarding outcomes of our work.
Dreaming of a Vibrant E-Commerce Presence?
Let’s craft an online store that perfectly showcases your unique wellness products and connects with your audience.
