Pinetree Bookkeeping Co.
Custom Brand Design
Pinetree Bookkeeping Co. exists to make business finances feel less overwhelming and more human. Laurie wanted a brand that would reflect that same calm confidence: professional, approachable, and grounded in genuine connection.
The identity is built around balance: clean, modern design with a quiet warmth that puts people at ease. A refined serif wordmark establishes trust and structure, while the natural palette, inspired by the Okanagan landscape, brings depth and calm. At the centre, a custom emblem, shaped like open and closed books, symbolizes transparency, learning, and steady growth.
Every detail was designed to reflect Laurie’s way of working: thoughtful, reliable, and grounded in care. The result is a brand that feels like a breath of fresh air in the bookkeeping world: modern, trustworthy, and unmistakably Laurie.
The brand Design Experience
This featured brand was created as part of one of my custom brand design packages.
Every project is built with strategy, story, and personality, so the final brand feels aligned, impactful, and ready to grow with you.
When you're ready to bring your brand to life online, I'm ready, too.